How It Works
Video Marketing Machine
Program Details
Most businesses struggle with marketing. There are so many strategies they should be doing but never start because they are time-poor or don’t know where to start.
The Video Marketing Machine is a holistic program that enables a business to complete five marketing strategies crafted to get results.
And all they have to do is spend 4 hours a month to record four videos.
Our team then takes over and does the rest.
Video Marketing Machine Outcomes
1.
Grow A Database
Add more prospects to your email list.
2.
Become Omnipresent
We help you be top of mind by your prospects on your email list, visit your website, or interact with you on Facebook or Instagram.
3.
Get Found By Your Prospects
When your prospects search for answers to questions about your service on Google or YouTube, we help your content rise to the top.
4.
Build Your Profile
Create videos that allow your prospects to warm to you and set you as an authority in your industry.
5.
Convert Your Prospects
Why Video?
Most businesses struggle with marketing. There are so many strategies they should be doing but never start because they are time-poor or don’t know where to start.
The Video Marketing Machine is a holistic program that enables a business to complete five marketing strategies crafted to get results.
And all they have to do is spend 4 hours a month to record four videos.
Our team then takes over and does the rest.
The 5 marketing Strategies
One of the best ways to nurture your prospects is through Facebook and Instagram retargeting. It is cheap and super powerful because you can show ads to them whenever you like.
We can show ads to the following audiences:
- Website Visitors
- Your Email List
- People who Like Your Pages
- People who watch a video
- People who interact with your ads
How We Will Work Together
Initial Strategy Workshop
We hold a 1.5-hour Zoom call to build your 12-month strategy to grow your business using the Video Marketing Machine.
During the meeting, we will complete the following:
- Identify your Perfect Prospect, their Pain Points and your Offer.
- Create a messaging framework to communicate through your content
- Create a list of the first 20 videos you can use to create your content for the next 3-6 months
- Train you how to record your videos and follow our process to get them to my team
- Introduce you to the Video Marketing Machine Processes and how we will work together
Duration: 1.5 hours
Monthly Meetings
Marlon will meet with you every two weeks for 30 minutes to:
- Review the past two weeks’ work
- Confirm the next videos to be recorded
- Strategise and plan your marketing activity for the next two weeks
- Answer any of your questions
Duration: 30 minutes
Monthly Video Recording Sessions
You will spend about 1 hour each month recording your four videos in one sitting. We ask you to batch the recording so you can concentrate on running your business, and we can take care of the rest.
Content Production and dissemination
We will complete all the content creation and publishing during the month.
Responsibilities
Your Monthly Responsibilities
- Record 4 videos every month
- Attend the monthly meetings
- Approve content as required
Our Monthly Responsibilities
We will complete the following tasks every month:
- Attend fortnightly marketing meetings with you
- Edit your four videos every month
- Convert your videos into blog posts
- Publish your blog posts and optimise them for SEO
- repare and send a weekly email
- Create a Facebook and Instagram Video retargeting ad for the weekly video and run it for a week
- Publish each video to your YouTube channel
- Convert each video into a square and tall video, add subtitles and publish those videos to:
- TikTok
- You will be able to call me and email me at any time for advice
- We will review the strategy every month and set goals for the next month
- We will train you in areas of marketing required for you to promote your business through the Video Marketing Machine
Marketing Assets
Below are your marketing assets to run the Video Marketing Machine. Not all are required.
Social Media Accounts
- Facebook Page
- TikTok
- LinkedIn Personal Profile
- LinkedIn Company Page
If you don’t have these accounts, we will help you set them up in the first month.
YouTube Channel
You will need a YouTube Channel. We will help you set it up if you don’t have one.
Website
We need access to your website. We will configure your blog so it is set up for the Video Marketing Machine.
Costs
Consulting Costs
The Video Marketing Machine Costs can be seen in your proposal
Facebook Retargeting Ads
The Facebook Retargeting ads will cost you around $1-$3/day, depending on your audience size. So it will cost an additional $30 – $90/mth.
Timeline
First Month
In the first month, we will:- Hold Your Strategy workshop
- Train you how to record your videos
- Help you record your first four videos
- Setup all social media accounts
- Upgrade your blog to handle the Video Marketing Machine
- etup your Email templates
- Setup TheSling marketing app for you
Second month onwards
- We will start publishing your videos weekly.
- We will meet with you fortnightly.
- Continue to edit and publish your videos.
Book Discovery Call
Want to start publishing video content to grow your audience, leads and sales? Book in a Discovery Call with Marlon to find out how.
