Aren’t you using videos yet to scale up your business? If not, you may be overlooking one of the best investments for your venture. Videos have become an unrivalled weapon in the marketer’s toolkit, and in this article, we’ll dive into why.
Video is undeniably a force to be reckoned with. With around 82% of internet traffic currently being videos, its power is evident. What I want to emphasize is the unique value video brings to your business investment.
Traditional marketing strategies such as Google ads, Facebook ads or cold emails have a finite shelf life. Their value and ROI end the moment you cease to use them. In contrast, videos work differently. A video, once created and uploaded on a platform like YouTube, stays forever. You’ve got an asset that could be seen and appreciated for decades, all thanks to YouTube’s hosting.
But that’s not all there is to videos. YouTube is the world’s second largest search engine. When you upload a video with a carefully chosen title, it becomes discoverable by people who could turn into potential customers, all set to devour your content and even schedule an appointment with you. Isn’t that powerful?
That same video can morph into a blog post for your website, letting you harness the might of Google, the world’s leading search engine. Now, you’ve got not one but two evergreen assets. As long as your website is live, your blog post exists.
Videos can even be repurposed into emails for your subscriber list or your database. Imagine sending out a potent, engaging piece of content every six months, consistently. With a library of 10 or 20 such videos, you’re looking at a full six months’ worth of content. Once the cycle ends, you can start afresh.
Lastly, video serves as an excellent tool for retargeting campaigns on Facebook. Upload your video, create a retargeting ad and let it work its magic on your existing database. Not only that, but this strategy also allows you to reach out to recent website visitors, followers on your page, and viewers of your previous videos on Facebook or Instagram. A retargeting campaign can be run as often as every week or as sporadically as every six months. Imagine having a fresh set of videos to display every six months, thereby ensuring a constant flow of fresh content for your audience.
It’s clear as day – video is a business investment that keeps giving. It has an unlimited life, can be repurposed into various forms of content and deployed across different marketing campaigns. So if you haven’t started using videos for your business yet, it’s high time you do.
In fact, I’ve outlined five distinctive marketing campaigns here, each capable of being launched weekly with video content. I refer to this as the “video marketing machine”, a strategy I’ve employed for my own business and those of my clients.
So if you’re eager to implement this game-changing approach in your business, I invite you to schedule a call with me. Let’s explore how the Video Marketing Machine can supercharge your client base.